We connect to your existing data sources—whatever they are—and apply AI-driven causal reasoning to find the exact failure hiding between your systems.
The 3am scenarios
Your dashboards show healthy QPS. Your logs look normal. But spend is down 60% and nobody can explain why. The gap is between your systems — and that's exactly where standard monitoring goes blind.
You're bidding, the SSP is responding, but bids aren't winning. You've ruled out floors, targeting, and budget. The failure is somewhere in the handshake — a silent protocol-level mismatch invisible to both sides.
Blame ping-pong between partners eats days. Without a neutral, cross-system view of the full bid lifecycle, both sides are arguing from partial data. You need the ground truth, not another opinion.
A rollback recovered spend. But you never confirmed the root cause, so the same failure pattern will recur — next time in a slightly different configuration. Unknown bugs don't stay fixed.
The Product
We deploy an Agentic Reasoning Layer that connects to the data sources you already have — bidstream logs, SSP response feeds, server-side tracking, or custom event pipelines. No vendor lock-in. No rip-and-replace.
The system correlates signals across sources simultaneously, tests competing hypotheses automatically, and surfaces the precise anomaly with enough evidence to act on — not just an alert to investigate.
Works with your existing data — logs, APIs, streaming pipelines, custom formats
Correlates across DSP, SSP, and tracking layers in a single analysis pass
Returns a fix, not just a finding — with confidence, evidence, and replication steps
Process
We work with whatever you have — raw logs, streaming data, API endpoints, or exported files. No proprietary agent to install, no pipeline migration.
The reasoning layer autonomously correlates signals across systems, testing scenarios in parallel that would take a human analyst days to work through sequentially.
You get a root cause with evidence, a specific remediation, and a predicted recovery value — not a shortlist of things to investigate next.
Years building programmatic infrastructure
Core bidding engine experience
Deep knowledge of RTB, OpenRTB, and proprietary handshakes
We spent a decade building the engines that run programmatic. We debug these systems the way surgeons read scans — not by guessing, but by knowing exactly where failures hide.
Direct access to engineers who understand your stack at the protocol level. Powered by AI that reads your data, not a playbook.
Log Forensics // Cross-System Correlation // Causal Reasoning